The design of this FedEx’s promotional booth was inspired by FedEx’s packaging that is very geometrical and sturdy. This can be seen from the overhead hanging ceiling that is formed by stacks of cubic boxes, giving the space an accent of indirect movement and rhythm. The ottoman was also a translation of the box concept. They are designed to complement the ceiling. The color scheme used are simply using white, purple and orange to emphasize on the branding of FedEx.