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This project challenges the re-branding of HTC as a high-end technology manufacturer, by going for a different of the typical green themed store/direction. By designing this new retail and office space with contemporary colors, it elevates the sense of luxury of HTC. With the right material that is sustainable, it reflects HTC's commitment to invent and create innovative products responsibly to both the environments and its workers. Pixel is named after the meticulous detail in research and product development that makes HTC one of the leading technology manufacturer. The concept of“pixel” is enhanced by contemporary neutral colors that reflect HTC’s modern technology.